Hurricane Sandy swept across the Eastern Seaboard at the end of October, but many areas are still feeling the effects. While Northern New Jersey suffered severe damage from the super storm, with many residents and businesses being without power for weeks afterwards, Atlantic City was not as adversely affected as many Americans believed.
According to The Associated Press, an online survey found that four out of 10 respondents thought that the town's boardwalk was destroyed by Sandy - which is not the case.
In fact, just a small, two-block area suffered damage. It was an area that had previously been affected by other storms that had hit the New Jersey area.
The Atlantic City Alliance, the casinos' new marketing arm, made plans almost two weeks ago to resume ads that underlined the fact that the resort town was "open for business" with many options other than gambling available for consumers.
"Due to Sandy's track, Atlantic City suffered minimal damage and reopened for business after five days," the article said. "But people are still not coming back in pre-storm numbers. The livelihoods of more than 40,000 employees in 12 casinos, plus hospitality industry workers at businesses catering to the tourism industry, all depend on a strong visitor base."
The campaign included a 30-second television advertisement, a full-page spread in The New York Times featuring the boardwalk on November 28 and new radio and e-mail ads.
Business owners need to take the necessary precautions to keep their organization protected from a multitude of events. Working with commercial insurance specialists will guarantee that retail businesses are prepared for any situation - whether it's severe weather or a sudden drop in customers.
A comprehensive insurance policy will take individual business needs into account, creating a unique plan that covers a company helps it stay profitable.